world's first product to be sold using a barcode

The world’s first product to be sold using a barcode was a 10-pack of Wrigley’s chewing gum. It was scanned and purchased at a Marsh supermarket in Troy, Ohio, USA on June 26, 1974.

The Evolution of Barcodes: Unveiling the First Product Sold with a Barcode

Barcodes have become a ubiquitous part of our shopping experience, revolutionizing the way we purchase products. But have you ever wondered which product holds the prestigious title of being the world’s first to be sold using a barcode? Join us on a journey through time as we unravel the innovative story behind this technological marvel.

The Birth of Barcodes

Before we delve into the specifics, let’s briefly explore the birth of barcodes. In the early 1940s, inventors Bernard Silver and Norman Joseph Woodland developed a system to automatically capture data through visually representing information in the form of a series of lines. This breakthrough laid the foundation for what we now know as the barcode.

Inventor of Barcode
Inventors of Barcode – Norman Joseph Woodland (Left), George Laurer (Center), Bernard Silver (Right). Image Credits – Logistics Hall of Fame

The Landmark Moment

Fast forward to June 26, 1974, the date that signifies a groundbreaking moment in retail history. Marsh Supermarket in Troy, Ohio, became the stage for the debut of barcode scanning technology. The first-ever product to be scanned and sold using a barcode was a humble pack of chewing gum.

Marsh Supermarket
Marsh Supermarket, Troy, Ohio, USA – The first barcode was scanned in this store on June 26th, 1974. Image Credits – Nicholas Eckhart.

The Identifying Characteristics

The pack of chewing gum, specifically Wrigley’s Juicy Fruit, was chosen for this historic occasion. Its relatively small size, low cost, and ease of implementation made it an ideal candidate for testing the new barcode technology. Little did the world know that this unassuming package of gum would pave the way for a revolution in inventory management and retail sales.

Wrigley's Juicy Fruit Chewing Gum
Wrigley’s 10-Pack Juicy Fruit Chewing Gum – World’s First Product To Be Sold Using a Barcode. Image Credits – Google.

The Chewing Gum Connection

You might wonder why a humble pack of chewing gum was chosen for this pioneering moment. The decision was deliberate and straightforward: a pack of gum was small, had a universal appeal, and didn’t require special handling or refrigeration. This made it an ideal candidate for the first barcode test.

Barcode on Wrigley's Chewing Gum
Barcode on Wrigley’s Chewing Gum. Image Credits – Google.

Successful Scanning

The first barcode on the Wrigley’s gum package, with the number “0 00 00 0010 6”, was scanned by a cashier named Sharon Buchanan. The transaction went smoothly, and the barcode technology proved its worth by significantly reducing the time it took to process the sale.

The Barcode Design

The barcode used on the chewing gum package was an early version of the Universal Product Code (UPC), which was designed by George Laurer. The UPC consisted of a sequence of black and white bars that represented different numbers, allowing for accurate and efficient product identification. This standardized system enabled a seamless connection between products, retailers, and manufacturers.

The Mechanism behind the Barcode

To decipher the barcode on that historic pack of chewing gum, a laser scanner was utilized. The scanner emitted a beam of light, which was then reflected off the barcode. By measuring the reflection of light as it bounced back, the scanner transformed the sequence of lines into a readable code. Once decoded, the information was sent to a computer that identified the product, price, and other relevant details.

Benefits of Barcodes

Barcodes offer several advantages:

1. Efficiency:

They speed up data entry, reducing the time required for tasks like inventory management and checkout.

2. Accuracy:

Barcodes virtually eliminate human errors associated with manual data entry.

3. Inventory Control:

They provide real-time inventory information, helping businesses manage their stock effectively.

4. Cost Savings:

Barcode systems save money by reducing labor costs and preventing losses due to errors.

5. Traceability:

They enable precise tracking of products throughout the supply chain, improving transparency.

6. Data Collection:

Barcodes facilitate data collection for market research, customer preferences, and sales trends.

The Impact and Legacy

The introduction of barcode scanning technology ushered in a new era of efficiency and accuracy in the retail industry. It significantly streamlined the process of inventory management, price tracking, and checkout procedures. Retailers could now operate with greater speed, precision, and reduced human error. The innovation also helped manufacturers gain valuable insights into their supply chains, leading to increased productivity and improved customer service.


The world’s first product to be sold using a barcode, Wrigley’s Juicy Fruit gum, holds a special place in retail history. This landmark event forever transformed the way we shop and laid the foundation for the barcode technology that prevails to this day. From its humble beginnings to its far-reaching impact, the barcode has become an essential tool in the global marketplace, enhancing efficiency and facilitating seamless transactions.

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